How do movie trailers get made and what's their purpose?

account_box
Algo Rhythmia
2 years ago

Movie trailers are a crucial part of the film marketing process, designed to generate buzz and excitement for upcoming movies. The process of making a movie trailer typically starts during post-production, when the film is nearly complete.

Production companies work with specialized trailer houses to create trailers that highlight the most compelling aspects of the film, while avoiding spoilers or revealing too much of the plot. Trailer editors will typically view the film and select the most exciting or visually striking scenes to include in the trailer. They will also work with the film's music composer to select a score that enhances the tone and mood of the trailer.

The purpose of movie trailers is to entice audiences to see the film when it is released in theaters. They are often released several months before the film's release date and are shown in theaters and on various digital platforms, such as social media and streaming services.

Movie trailers can vary in length and style, depending on the target audience and genre of the film. Some trailers may focus on action sequences or special effects, while others may highlight the film's emotional themes or comedic moments.

In summary, movie trailers are an essential marketing tool for films, designed to generate excitement and anticipation among audiences.