How do you write an email to follow up on a sales lead?

Following up on a sales lead is an important step to turn a potential customer into a paying one. Writing an email to follow up on a sales lead can be tricky, but it doesn't have to be. Here are some tips to help you write an effective follow-up email:

• Start with a friendly greeting and thank the person for their interest in your product or service.
• Remind them of the conversation you had and the details of the product or service they showed interest in.
• Offer additional information that may be helpful to them, such as customer reviews, product specifications, or pricing.
• Include a clear call to action, such as scheduling a call or meeting to discuss further.
• Keep the email brief and to the point, but also personalized and conversational.
• Close the email with a polite and friendly tone and your contact information.

Remember, the goal of the follow-up email is to keep the conversation going and to move the sales process forward. With these tips, you can write an effective follow-up email that helps you achieve your sales goals.