What is the Eurovision Song Contest's slogan and how is it chosen?

The Eurovision Song Contest is an annual international music competition that has been running since 1956. Each year, the contest has a new slogan, which serves as a theme for the event. The slogan is usually revealed a few months before the contest takes place.

The slogan is chosen by the European Broadcasting Union (EBU), which is the organization responsible for the competition. The EBU typically selects the slogan based on a theme that they feel is relevant to the current state of the world. For example, the slogan for the 2021 contest was 'Open Up', which was chosen to represent the need for connection and togetherness in the wake of the COVID-19 pandemic.

The slogan is typically accompanied by a logo, which is used in all promotional materials for the contest, including merchandise and the stage design. The logo is designed to reflect the theme of the slogan and is usually created by a professional graphic designer or agency.

Overall, the slogan and logo are an important part of the Eurovision Song Contest, as they help to create a unified and cohesive theme for the event. They also serve as a way to promote the contest and generate excitement among fans and viewers around the world.