What were the most significant changes in the world of advertising in the 1990s?

The 1990s was a decade of significant changes in the advertising industry, as new technologies and media channels emerged. One of the biggest changes was the shift from traditional advertising to digital advertising. The rise of the internet and personal computers made it possible for businesses to advertise online, and digital advertising soon became a major component of many marketing strategies.

Another significant change was the rise of brand advertising. Instead of simply promoting products or services, companies began to focus on creating a brand identity that consumers could connect with emotionally. This led to the development of more sophisticated advertising campaigns that were designed to build brand loyalty and increase brand awareness.

The 1990s also saw the emergence of new advertising channels, such as cable television and satellite radio. These new channels allowed advertisers to reach more targeted audiences with more personalized messages. Additionally, many businesses began to invest heavily in celebrity endorsements, as the use of famous personalities in advertising campaigns became increasingly popular.