Who was Walter Landor and what were some of his famous packaging designs and contributions to the field?

Walter Landor was a German-American designer and founder of the global branding and design firm, Landor Associates. He was born in Munich in 1913 and moved to the United States in the 1940s. Landor was a pioneer in the field of packaging design, and his contributions to the industry are numerous.

One of Landor's most famous packaging designs is the Coca-Cola logo. Landor is credited with creating the iconic white script on a red background, which has become one of the most recognizable logos in the world. Landor also designed packaging for Levi's, Del Monte, and Toblerone, among others.

Landor's contributions to the field of branding and design are significant. He believed that branding was more than just a logo or packaging, but rather an experience that consumers have with a product or company. He was a pioneer in the concept of brand architecture, which is the way that companies organize and structure their various brands and sub-brands.

Landor's legacy continues to influence the world of branding and design today. His focus on the customer experience and the importance of brand consistency are principles that are still followed by designers and companies around the world.