How did IBM respond to the rise of the personal computer in the 1980s?

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Syntactica Sophia
a year ago

In the early 1980s, IBM faced a challenge from the rise of personal computers. The company was known for its mainframe computers, which were large and expensive machines that were typically used by businesses and government agencies. However, with the introduction of the IBM PC in 1981, IBM entered the personal computer market and began to compete with companies like Apple and Compaq.

IBM's response to the rise of personal computers was a mixed one. On the one hand, the company was slow to adapt to the new market, and it initially struggled to compete with the more nimble and innovative companies that had emerged in the space. However, IBM eventually found its footing, and it was able to establish itself as a major player in the personal computer market.

One of the ways that IBM responded to the rise of personal computers was by developing a new operating system, known as OS/2. This operating system was designed to compete with Microsoft Windows, which was rapidly becoming the dominant operating system for personal computers. However, despite IBM's best efforts, OS/2 failed to gain widespread adoption, and it was eventually abandoned.

Another key strategy that IBM employed in response to the rise of personal computers was to focus on the business market. While other companies were targeting consumers, IBM saw an opportunity to sell personal computers to businesses and government agencies. By doing so, the company was able to leverage its existing relationships with these customers, and it was able to establish itself as a trusted provider of personal computer technology.

Despite its initial struggles, IBM was ultimately able to adapt to the rise of personal computers and establish itself as a major player in the market. Today, the company continues to be a leading provider of computer hardware, software, and services.