How do movies get distributed to theaters?
Before a movie hits theaters, it goes through a complex distribution process. First, movie studios or independent filmmakers sell the distribution rights to a distributor, who is responsible for marketing and releasing the film.
The distributor then works with exhibitors, which are the theaters that show the movies. The distributor will negotiate with the exhibitor on the terms of the release, including the number of screens the movie will be shown on, the length of the run, and the share of the box office revenue that each party will receive. The distributor also provides the movie in the format that is compatible with the theaters' projectors.
Once the negotiations are complete, the distributor delivers the film to the theaters either digitally or physically. If it's a physical delivery, the film prints are shipped in special containers called cans or hard drives called DCPs (Digital Cinema Packages). The theater then checks the print for any damage and queues it for screening.
During the release, the distributor will work on marketing campaigns to build up the hype around the movie and generate buzz. The distributor will also monitor the movie's box office performance and adjust the release strategy as needed. After the theatrical run, the movie will be released for home video or streaming services.
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