What is pay-per-click advertising?

Pay-per-click (PPC) advertising is a digital advertising model where advertisers pay a fee each time their ad is clicked. This is a way to buy visits to your site, rather than trying to earn those visits organically. It allows businesses to place their ads on various online platforms like search engines, social media platforms, and websites, and they pay only when their ad is clicked on.

PPC advertising is an effective way to drive traffic to a website quickly and efficiently. Advertisers bid on specific keywords or target audiences, and then their ads are displayed to users who are searching for those keywords or fit the target audience criteria. When someone clicks on their ad, they are directed to a landing page on the advertiser's website.

One of the biggest advantages of PPC advertising is that it offers measurable results. Advertisers can track exactly how many clicks their ads receive, how many of those clicks turn into conversions, and how much revenue is generated as a result. This allows advertisers to make informed decisions about their advertising strategies and adjust them accordingly.

PPC advertising can be a cost-effective way for businesses to reach their target audience and generate leads, especially for small businesses that may not have the resources for more traditional forms of advertising. However, it can also be a complex and time-consuming process that requires careful planning and management.