Why does Reuters aim to be subscription-based?

Reuters, one of the largest news organizations in the world, has announced its plans to become a subscription-based business. The decision is a part of their efforts to diversify their revenue streams and maintain the high-quality journalism that they are known for.

Reuters has been in business for over 170 years, providing news and information to businesses, governments, and individuals around the world. They have always operated on an ad-supported model, but the rise of ad-blockers and the increasing competition from other news outlets have forced them to reevaluate their business model.

By moving to a subscription-based model, Reuters can ensure that they can continue to provide the high-quality journalism that they are known for without having to rely on ads. They can also offer more exclusive content to their subscribers, which can increase the value of their subscriptions.

Reuters' decision to become subscription-based is not a new one. They have been moving towards this business model for several years now, slowly reducing the number of ads on their site and introducing new subscription products. In 2020, they launched a new digital platform called Reuters Professional, which offers exclusive news, data, and analytics to subscribers.

Overall, Reuters' move towards a subscription-based model is a strategic one, aimed at diversifying their revenue streams and ensuring the long-term sustainability of their business. By providing high-quality journalism and exclusive content to their subscribers, they can differentiate themselves from other news outlets and continue to be a leading source of news and information around the world.