What is the difference between creative and editorial Getty Images?

Getty Images is a popular stock photo agency that offers millions of high-quality images and videos for a variety of creative and editorial purposes. Understanding the difference between Creative and Editorial Getty Images is essential before purchasing or using any content from the platform.

Creative Images:

Creative images are royalty-free images that can be used for commercial or personal purposes, such as advertising, marketing, or product packaging. These images are often staged and heavily edited, and the people and places depicted in them have signed model or property releases. This means that the individuals or locations in the images have given their consent for their likeness or property to be used commercially.

Editorial Images:

Editorial images are used to illustrate news or other events, and they are not meant for commercial purposes. These images are often candid, and they depict real people, events, or places. Editorial images require a special license and can only be used for specific purposes, such as news reporting or educational purposes.